Product-market fit is one of the most important concepts in startups and one of the most misunderstood. In this video and article, I share how I think about product-market fit, the signals founders often get wrong, and the questions I find most useful when assessing whether demand is genuinely emerging.
There has been significant discussion around the proposed capital gains tax changes in Australia, particularly within the startup ecosystem.
Much of the conversation has focused on the mechanics of the changes themselves.
But in my view, the more important issue is incentives, and how changes like this influence long-term behaviour across founders, employees, investors, and innovation more broadly.
A strong fundraising outcome isn’t just about the quality of the company. It’s a reflection of how well the process is run.
This breakdown covers how fundraising actually works in practice (from preparation through to closing) and where most founders get it wrong.
A pitch deck isn’t just a document. It’s a tool to move the conversation forward.
This breakdown covers what actually makes a deck work. From clarity and structure through to traction and common mistakes.
If you ask most startup teams what they’re working on, you’ll get ten different answers.
This video breaks down how the best startups actually set priorities, and why focus is one of the biggest drivers of execution.
Most founders think strategy is the hard part. It isn’t.
This video breaks down how the best startups actually operate day-to-day, and what separates strong execution from everything else.
In the early stages, startups are typically simple to operate. Teams are small, priorities are clear and decisions are made quickly. However, as companies begin to scale, this simplicity starts to break down.
Understanding how and why this happens is critical for founders looking to scale effectively.
Learn how great founders make decisions using data, context and judgement. A practical framework for startup decision-making.
Most startups don’t fail because of bad ideas — they fail because they misunderstand how growth actually works. In this video, I break down the 5 stages great startups follow to go from 0 to scale.
At some point in your journey as a founder, you will likely start having conversations with external investors.
Understanding how venture capitalists think — and what they are actually looking for — is one of the most important steps in preparing for that process.
There are a handful of financial metrics every startup founder should understand from day one. In this video, I break down the four that investors pay closest attention to — from ARR and gross margins to burn rate and CAC to LTV. Understanding these metrics provides a clear view of the financial health of a startup.
I recently shared some thoughts on why I became involved with Gwalia United and the broader opportunity to grow the women’s game in Wales. In this conversation I talk about building sustainable football clubs, developing Welsh talent, and the long-term vision for the club.