
In the early stages, startups are typically simple to operate. Teams are small, priorities are clear and decisions are made quickly. However, as companies begin to scale, this simplicity starts to break down.
Understanding how and why this happens is critical for founders looking to scale effectively.

Learn how great founders make decisions using data, context and judgement. A practical framework for startup decision-making.

Most startups don’t fail because of bad ideas — they fail because they misunderstand how growth actually works. In this video, I break down the 5 stages great startups follow to go from 0 to scale.

At some point in your journey as a founder, you will likely start having conversations with external investors.
Understanding how venture capitalists think — and what they are actually looking for — is one of the most important steps in preparing for that process.

There are a handful of financial metrics every startup founder should understand from day one. In this video, I break down the four that investors pay closest attention to — from ARR and gross margins to burn rate and CAC to LTV. Understanding these metrics provides a clear view of the financial health of a startup.

I recently shared some thoughts on why I became involved with Gwalia United and the broader opportunity to grow the women’s game in Wales. In this conversation I talk about building sustainable football clubs, developing Welsh talent, and the long-term vision for the club.