I spent eight years working as a Chief Financial Officer in the technology industry, helping build one of the world’s largest technology companies during a period of significant growth and global expansion.

Along the way I developed a deep interest in early-stage technology businesses and began investing personally in founders building thoughtful products with the potential for long-term impact. My investments tend to focus on companies where strong product thinking, clear distribution and founder conviction combine to create durable businesses.

In addition to investing, I occasionally work with founders as an advisor on finance, growth and company strategy, drawing on my experience operating inside fast-growing technology companies.

Outside of technology, I’m involved in women’s football as the owner of Gwalia United FC, currently the only Welsh club competing in the English football system. The project combines a commercial opportunity within one of the fastest growing sports globally with a broader commitment to developing Welsh talent and supporting the growth of the women’s game in Wales.

Through this site I share occasional thoughts on startups, investing and company building, as well as updates on the ventures and founders I’m fortunate to work alongside.