Adora is an AI-native advertising platform focused on improving return on ad spend (ROAS) in increasingly complex digital advertising markets. As advertising auctions across platforms such as Google and Meta have become more fragmented and less efficient, Adora uses AI to optimise campaigns around real commercial outcomes rather than simple engagement metrics like clicks.

I was a very early, pre-seed investor in Adora. The company has since raised a US$7M Seed round led by Blackbird, with participation from Skip Capital, Designer Fund and Garuda Ventures, reflecting strong early validation of the team and product.

Adora represents a broader shift toward AI-native software that can materially improve performance in areas where traditional tools and workflows have become increasingly inefficient.