From Boardroom to Pitch: Why Damien Singh Is Betting on Women's Football

When Damien Singh became owner of Gwalia United FC—formerly Cardiff City Ladies—the move raised a question that has followed him since: what does a technology CFO know about running a football club?

Quite a lot, it turns out. Particularly if the question is how to build an organisation that can sustain itself financially over the long term.

Singh spent eight years as CFO of Canva, during which the company grew from roughly US$10 million in annual revenue to more than US$2 billion while maintaining free cash flow profitability throughout. That financial discipline—rare in hypergrowth technology, rarer still in professional sport—is precisely the lens he is bringing to Gwalia United.